NEW YORK (October 2018) – This October, STK is rolling out a revamped beef program in all US locations. The new program will focus on transparency and traceable sourcing of the highest quality of beef. Transitioning to exclusive sourcing from Meat by Linz, the Linz Heritage Angus Program is recognized for raising the bar in both the Angus breeding and fine dining communities.
In response to consumers’ increased interest in the lineage of the meat they consume, STK is calling on domestic ranchers to raise its beef on reputable farms located in Iowa and Nebraska. Parent company The One Group Hospitality, Inc. is proud to institute this revamped program and is looking forward to the positively impact for its customers.
“Our steak program is a one-of-a-kind, curated experience courtesy of the Linz-Heritage Certified Black Angus Program located in the heartland of the U.S. Each piece of USDA beef is carefully cared for from conception to plate. Linz Heritage black angus cattle are certified, allowing for consistence and the highest quality marbled beef,” explains Aaron Taylor, Executive Chef of STK.
As part of the new program, STK will now offer unique, curated cuts of steak that are rarely found in restaurants of this scale. These specialty cuts require skill and patience, and are part of the brand’s commitment to offering the finest cuts of meat.
“We are excited to strengthen our partnership with Meats by Linz, a company that prides itself on high standards and strong integrity. The exemplary quality of beef combined with the new unique cuts gives us an opportunity to introduce our US customers to STK in a brand new way,” says Emmanuel “Manny” Hilario, CEO and President of The ONE Group and STK.
In addition to transparent sourcing, the new program diversifies the restaurant’s offering with two new cuts of beef: the Wagyu Flatiron and Cowgirl Ribeye. The Wagyu Flatiron is a tender, flavorful and economic option within the desirable Wagyu category. This addition adds a quality cut of meet at a price point that wasn’t previously offered at STK. The Cowgirl Ribeye is a bone-in, wet aged and finely marbled cut of beef, which utilizes the skillful removal of unnecessary exterior fat to create a noticeably leaner ribeye steak. The removed portion is considered a rare delicacy and will be offered as a special “off the menu” item available in limited quantities.
STK Restaurants are currently located in New York City, South Beach, Orlando, Chicago, Denver, San Diego, Atlanta, Los Angeles, Las Vegas, Toronto, London, Mexico City, Ibiza, Milan and Dubai. For more information on STK, please visit stkhouse.com.
STK is a unique concept that artfully blends the modern steakhouse and chic lounge into one – offering a dynamic, fine dining experience with the superior quality of a traditional steakhouse. STK distinguishes itself by focusing on the dining experience as a whole versus any singular aspect of a good night out. It’s not just the food, sleek décor, in-house DJ or elevated Happy Hour offerings, it is the combination of all these things that creates the vibe only found at STK. The menu features reimagined classic American cuisine with unique local flair infused into each menu. STK’s transparent and traceable beef program brings guests exceptional cuts of meat and rare dishes seldom found in restaurants. Signature dishes include bite-sized Lil’ BRGs made with Wagyu beef, Bigeye Tuna Tartare with soy honey emulsion, and, of course, the highest quality and cuts of steak. STK has locations in New York City, Miami, Chicago, Atlanta, Los Angeles, Las Vegas, Orlando, Denver, San Diego, London, Ibiza, Milan and Mexico City. For more information about STK, please visit www.stkhouse.com.
About The ONE Group
The ONE Group (NASDAQ: STKS) is a global hospitality company that develops and operates upscale, high-energy restaurants and lounges and provides hospitality management services for hotels, casinos and other high-end venues both nationally and internationally. The ONE Group’s primary restaurant brand is STK, a modern twist on the American steakhouse concept with locations in major metropolitan cities throughout the U.S. and Europe. ONE Hospitality, The ONE Group’s food and beverage hospitality services business, provides the development, management and operations for premier restaurants and turn-key food and beverage services within high-end hotels and casinos. Additional information about The ONE Group can be found at www.togrp.com.